Bye Bye Silo planning and optimization

Imagine the power of measuring ALL your marketing investments against sales KPI metrics. For example : 20% invested on TV advertising resulted in 18% of sales! Or 15% spent on trade promotions resulted in 22% of sales and so on. Our Unified Planning engine optimizes on the business KPI to deliver most effective and efficient combination of marketing mix and the actionable plans by medium or initiative.

AI based non-linear optimization is apt for today’s marketplace

Bye Bye linear optimization

It’s known that consumer’s response to marketing is non-linear. DataPOEM works on the advanced optimization technique called non-linear optimization. The system identifies the most optimal input combination of marketing inputs, post which there is a negative return of investments and delivers the best combination of inputs for the given outputs. This helps improve marketing ROI in a significant way and reduce in efficiency.

God is in the details!!

Bye Bye redundant media (however cost-efficient they may be)

You no longer need to buy the “unnecessary” media in a most cost-efficient way. Thanks to DataPOEM, you can plan your marketing ROI as a combination of effectiveness and efficiencies at a granular level. Also, in a fragmented marketing eco-system, it is important to know the individual elements and mix that works for your brand. It’s different every time. DataPOEM AI engine does exactly that. Through millions of iterations, it analyzes and fathoms the effectiveness and efficiency of the various stimulus combinations. Right down to online impressions, TV spots, video views - to offer you plan options that deliver the best combination of actionable inputs for the most optimized results.